In Los Angeles, only one new house is added per 5.55 jobs, further fueling the housing crisis. Abundant Housing LA (AHLA) is dedicated to making Los Angeles County a more affordable, diverse, and vibrant region where everyone can afford a place to live. When a board member suggested a revenue generation program to further their efforts, AHLA began researching how to create a model that would be true to their brand while maintaining independence from the development industry.
With a grant from Progressive Multiplier, AHLA developed and piloted the fee-based Housing Certification & Leadership Program, a 12-part training series for those looking to enter or continue a public policy, housing development, land use, or architecture career.
AHLA certified 38 students in the pilot year and raised $17,000 from individual coursework sales. By selling sponsorship packages and recordings of the classes, they grew revenue to $44,200. In the coming years, they anticipate these numbers will skyrocket with more consistent and strategic marketing and promotion of the courses.
While the revenue generated by the project makes it a huge win, there were also some unexpected benefits. The classes created a new pipeline for people wanting to further their advocacy and policy work.
Abundant Housing LA is dedicated to making Los Angeles County a more affordable, diverse, and vibrant region where everyone can afford a place to live. They view land use and zoning as tools to increase racial and economic equity, growth, sustainability, and quality of life.