Latino Network Action Fund: A Fundraising Evolution

The Latino Network Action Fund (LNAF) is a Latina/o led 501(c)(4) organization created to advocate for legislation, regulations, and programs that promote the general welfare of the Latinx Community in Oregon. With a grant from the Progressive Multiplier Fund, they are developing a fundraising plan for 2024 and beyond as they look to achieve flexibility outside of the restrictions that accompany most (c)(4) grants. 

Overview 

LNAF undertook a strategic capacity-building initiative to establish sustainable independent revenue generation. By focusing on building essential fundraising infrastructure, LNAF created a pathway toward financial sustainability while strengthening their ability to effectively represent and mobilize Oregon's Latinx community. The project demonstrated how emerging advocacy organizations can strategically invest in foundational systems before launching ambitious fundraising campaigns.

Key Strategies & Tactics

LNAF's independent revenue generation initiative consisted of several integrated components designed to build capacity while beginning to generate revenue:

• Organizational Infrastructure Development: Formalizing the relationship between the c3 and c4 entities through cost-sharing agreements and clear operational boundaries.
• Technology Implementation: Selecting and implementing Every Action as their CRM system, then cleaning and rebuilding their contact database after significant data loss during migration.
• Staff Capacity Building: Hiring dedicated organizers for the c4 and allocating development staff time specifically to c4 fundraising activities.
• Fundraising Materials Creation: Developing essential materials including a one-pager about the c4's work, board give/get policy, and donation processing systems.
• Multi-Channel Engagement: Implementing community tabling, phone banking, email campaigns, and social media engagement to build their supporter base and begin fundraising efforts.

Lessons Learned

• Invest in Dedicated Capacity
  Revenue generation requires focused staff time and cannot be effectively managed as a side project.
• Prioritize Infrastructure Development
  Establishing proper systems, policies, and materials must precede active fundraising to ensure effectiveness.
• Value Strategic Planning
  The project charter process was invaluable in developing a roadmap for building fundraising capacity.
• Recognize the C3/C4 Relationship
  Formalizing relationships between affiliated organizations creates clarity while protecting both entities.
• Allow Adequate Time
  Building fundraising capacity is a long-term investment that requires patience beyond short grant cycles.
• Build on Existing Strengths
  Leveraging the reputation of the established c3 organization provided a foundation for c4 growth.

Impact

LNAF transformed from a theoretical concept to a structured program with clear systems and strategies. While the financial results fell short of initial projections, the organization achieved significant capacity improvements that positioned them for future success. Their expanded supporter base, enhanced partnerships, and improved advocacy effectiveness demonstrate the value of investing in fundraising infrastructure.

The Spring Reception fundraising event exceeded expectations, with attendance increasing from an anticipated 50 people to 75 people. This success validated their approach to in-person fundraising and built confidence for future efforts. The organization now has two dedicated organizers and development staff time focused on c4 activities, enabling them to better hold elected officials accountable and advance their mission.

LNAF's journey illustrates the challenges and opportunities facing grassroots advocacy organizations seeking financial independence. By prioritizing infrastructure development and relationship-building, they created a foundation for sustainable growth while enhancing their ability to represent Oregon's Latinx community effectively. Their experience offers valuable lessons for other social justice organizations seeking to reduce dependence on restricted funding while building deeper connections with their communities.

Latino Network Action Fund (LNAF) is a Latina/o led 501(c)4 organization created to advocate for legislation, regulations, and programs that promote the general welfare of the Latinx Community in Oregon. LNAF develops and advocates for more equitable policy solutions related to education and early childhood programs, immigrant rights, criminal justice reform, climate justice, and democracy reform issues.