---
title: "Climate Justice Alliance: Growing List Size"
description: Climate Justice Alliance looked to grow its unrestricted revenue by building its member base. 
image: https://progressivemultiplier.fund/hubfs/Canva%20images/Canva%20Design%20DAFs2ojyf9g.png
---

 Aug 29, 2023 9:21:47 AM

# Climate Justice Alliance: Growing List Size

![Picture of Progressive Multiplier](https://progressivemultiplier.fund/hs-fs/hubfs/CircularArrowIcon_RGB.png?width=50&name=CircularArrowIcon_RGB.png) [ Progressive Multiplier ](https://progressivemultiplier.fund/partner-projects/author/admin)

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[The Climate Justice Alliance](https://climatejusticealliance.org/) is a national grassroots alliance of more than 90 frontline and community groups working to build local alternatives that center traditional ecological and cultural knowledge and create a pathway for a regenerative future. With a grant from Progressive Multiplier, the Climate Justice Alliance looked to grow its unrestricted revenue by building its member base. 

The premise of their project was to buy a list of 20,000 names from Daily Kos, a progressive news site, and transfer them into a donor pipeline. However, due to staffing shortages and their resulting inability to fully develop and execute a plan for cultivation, the financial returns fell short. While they could only convert a few individuals on the list to donors, there were other significant gains. 

The team challenged internal assumptions about how to communicate with potential members. Their efforts resulted in a shift to broader, more inclusive language that welcomes people into the movement rather than focusing on jargon.

![Mark Chavez Resource Mobilization Co-Director-2](https://progressivemultiplier.fund/hs-fs/hubfs/Mark%20Chavez%20Resource%20Mobilization%20Co-Director-2.png?width=960&height=540&name=Mark%20Chavez%20Resource%20Mobilization%20Co-Director-2.png)

In addition, the Climate Justice Alliance list size quadrupled through this project — an investment that will have value for years to come. 

*The Climate Justice Alliance is a growing member alliance of more than 90 urban and rural frontline communities, organizations and supporting networks in the climate justice movement.*

[Environmental Justice](https://progressivemultiplier.fund/partner-projects/tag/environmental-justice), [Donations from Individuals](https://progressivemultiplier.fund/partner-projects/tag/donations-from-individuals), [National Organization](https://progressivemultiplier.fund/partner-projects/tag/national-organization), [Lead Generation to Donor Conversion](https://progressivemultiplier.fund/partner-projects/tag/lead-generation-to-donor-conversion)

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## [Initiate Justice Action: Membership Infrastructure and Advocacy Impact](https://progressivemultiplier.fund/partner-projects/initiate-justice-action)

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