Power California is building the power of young people of color and their families to participate and lead systems of government at all levels and ensure that voters and elected leaders mirror the rich diversity in California. To increase their membership and raise revenue, they are investing a grant from Progressive Multiplier into developing a BIPOC youth membership model targeting individuals aged 18-34.
Using its organizing efforts, Power California hopes to grow from 3,000 youth members to 5,000 and then convert these youth members into donors through digital engagement and solicitation. They designed and printed canvassing materials to market this new membership tier and conducted membership recruitment and engagement, including in-person and peer-to-peer efforts. They are developing new messaging that will be tested through their engagement and solicitation campaigns.
They have raised $38,000 in membership revenue in their first year.
This project is in progress; final results will be shared in a case study later.
Power California is a statewide multi-racial civic engagement organization made up of on-the-ground community partners in urban, suburban, and rural communities throughout the state. They harness the energy of the largest and most diverse generation to create a state that is fair, inclusive and just for everyone who calls California home.