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Democratizing Knowledge

Best Practices by Experiment Type

Best practices across various revenue generation project types from our Vote Your Voice cohorts

Table of Contents

Tell The Reader More

The headline and subheader tells us what you're offering, and the form header closes the deal. Over here you can explain why your offer is so great it's worth filling out a form for.

Remember:

  • Bullets are great
  • For spelling out benefits and
  • Turning visitors into leads.

Donations from Individuals

Contributions made by individuals, which can vary in size and frequency. Examples include small-dollar donations, mid-level donations, major gifts, and planned giving.

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Leverage Existing Relationships

Southern Echo started with those already connected to their organization, engaging board members, volunteers, and program participants

Harriet Tubman Freedom Fighters HTFF

Provide Multiple Giving Pathways

Harriet Tubman Freedom Fighters created options for both one-time and recurring donations, implementing donor stewardship practices to maintain relationships

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Segment Donor Audiences

Asian Americans Advancing Justice-Atlanta implemented strategic donor segmentation for different giving levels

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Capsule

“UNBOUND has saved us thousands of hours of work. We’re able to spin up projects faster.”

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Catalog

“UNBOUND has saved us thousands of hours of work. We’re able to spin up projects faster.”

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About the Southern Poverty Law Center

The Southern Poverty Law Center is a catalyst for racial justice in the South and beyond, working in partnership with communities to dismantle white supremacy, strengthen intersectional movements, and advance the human rights of all people.