Best Practices by Experiment Type

Successful experiments begin with a well-defined hypothesis and specific, measurable goals. Vot-ER's experiment had a clear hypothesis: investing $95,000 would generate 10% of their annual budget ($240,000) through a combination of small-dollar donations and event-based fundraising. 

Similarly, GALEO developed a hypothesis that survey participants could be converted into donors through a strategic conversion funnel.

Organizations that built structured implementation plans with specific milestones were better positioned to adapt when challenges arose. AAAJ-Atlanta created a comprehensive roadmap with clear milestones for their individual giving campaign.

The Ordinary People Society set specific targets: recruiting 10 formerly incarcerated donors and raising $36,000. They exceeded both goals, securing 26 donors from this demographic and raising $63,913.

Harriet Tubman Freedom Fighters strategically allocated 60% of their grant to establishing infrastructure through the Atlas Center for Nonprofits before launching fundraising initiatives. 

TOPS invested in Givebutter CRM to manage their community-based small donor program effectively.

Asian Americans Advancing Justice-Atlanta achieved a 154% year-over-year increase in revenue by connecting their CRM with email marketing and payment processing tools.

Poder Latinx spent significant time setting up and integrating ActBlue and EveryAction, cleaning their data and creating segments to better target potential donors.

United Women of Color streamlined their technology stack from 8-10 systems to 4 key platforms, reducing administrative burden and improving efficiency.