Florida Rising Together is a grassroots organization dedicated to building power in communities of color across Florida through civic engagement, organizing, and advocacy. To ensure their work's sustainability, they focus on deepening relationships with donors and increasing recurring giving through structured membership engagement.

Here’s the plan:

Florida Rising Together is implementing a donor membership journey to increase monthly contributions and encourage repeat gifts. Their strategy centers on intentional communication and personalized engagement, ensuring supporters feel connected to the movement.

Florida Rising Together utilizes EveryAction, Looker Studio, Asana, and Hustle to manage outreach and track engagement. Their Data, Programs, and Development teams are leading this initiative, with plans to strengthen collaboration with Communications.

To achieve this:

They are running two core fundraising experiments:

1. Engaging New Donors to Convert Them into Sustainers
   • Goal: Encourage first-time donors to upgrade to monthly giving or a second gift.
   • Approach:
     • Bi-weekly newsletters tailored for members.
     • Event invitations to deepen involvement.
     • One-on-one phone calls and text outreach to build relationships and encourage giving.
     • Testing how many touchpoints are needed before donors commit to recurring contributions.

1. Re-engaging existing Donors for Increased Contributions
   • Goal: Motivate past donors (2024 and earlier) to give again or commit to monthly giving.
   • Approach:
     • Strategic outreach via email, phone, and text using membership storytelling.
     • Program invitations to demonstrate impact.
     • Testing which engagement strategies lead to the highest donor retention and upgrade rates.

What’s Next:

Through relational fundraising, structured communication, and active engagement, Florida Rising Together will transform one-time donors into lifelong champions for justice.

By testing and refining their membership engagement model, Florida Rising Together is laying the foundation for a sustainable donor community that will fuel their work long-term. While the projected revenue impact is still being evaluated, their focus on data-driven donor cultivation ensures that every supporter is given a clear pathway to deepen their investment in the movement.

Learn more about Florida Rising Together and their impact