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The Ordinary People Society – Building a Small-Dollar Donor Program The Ordinary People Society...
RestoreHER – Building Sustainable Funding for Justice-Impacted Women
RestoreHER US is a policy advocacy organization that empowers justice-impacted women through legislative action, leadership development, and financial investment. By addressing systemic barriers, RestoreHER works to improve the lives of formerly incarcerated women and create opportunities for financial independence and civic engagement.
Here’s the plan:
RestoreHER is executing a multi-pronged fundraising strategy to increase revenue and sustain their programs. Their goal is to expand individual donations, test event-based fundraising models, and build institutional support to fuel their advocacy efforts.
To achieve this:
They are implementing three core fundraising experiments:
- Optimizing Fundraising Events
- Goal: Test the best approach to event fundraising—charging an admission fee vs. soliciting voluntary donations at events.
- Approach: Host community events that engage justice-impacted women and supporters, evaluating which revenue model yields greater financial returns.
- Success Metrics:
- Number of event attendees who donate.
- Total revenue generated from event-based fundraising.
- Strengthening Individual Donor Outreach
- Goal: Increase donations to the annual campaign through targeted messaging.
- Approach: Test whether specific impact-driven messaging (e.g., “your gift directly supports policy advocacy for justice-impacted women”) is more effective than general appeals.
- Tracking Performance & ROI
- Goal: Analyze donor behavior and refine outreach strategies based on real-time data.
- Approach: Measure fundraising effectiveness over time, using insights to optimize engagement tactics.
What’s Next:
RestoreHER has raised $498.54 to date and projects a 3-year revenue of $4,348.54. While the current ROI is -0.99, these experiments are designed to increase donor engagement, improve financial sustainability, and maximize the impact of their advocacy efforts.
Through data-driven fundraising experiments and community-centered strategies, RestoreHER is building a financial model that aligns with their mission to empower justice-impacted women and drive systemic change.
