350 New Hampshire Action: Finding New Major Donors

350 New Hampshire Action (350 NH) works to stop the climate crisis by building grassroots support for a just transition to renewable energy and an end to fossil fuel use and expansion. With a grant from Progressive Multiplier, they are working to expand their major donor network by focusing on mission-aligned political donors. 

The first elements of their project include researching potential donors to add to their cultivation and solicitation schedule, and to recruit their chapter members to help advance this project. They shared their research with stakeholders to identify and move forward with engaging connections, and developed messaging and materials to connect with prospects, introduce them to the organization’s work, and solicit donations. They are also doing research on how to target these prospects and look-alike audiences via Facebook ads. 

As a result of this project, 350NH expects to increase their major donor network by 20% and raise $145,000 in five years. 

350 New Hampshire Action (350NH) works to stop the climate crisis by building grassroots support for a just transition to renewable energy and an end to fossil fuel use and expansion.

This project is currently in progress; final results will be shared in a case study at a later date.