Medical Students for Choice: Recurring Giving Campaign

Medical Students for Choice (MSFC) works to ensure that medical students and trainees are educated about all aspects of reproductive health care, including abortion. With a grant from Progressive Multiplier, they are launching a recurring giving campaign using email and social media. 

MSFC’s goal is to attract and retain new recurring donors through a robust, targeted year-long email and social media campaign. Recent increased attention on the organization’s social media channels has given them an opportunity to work with a larger pool of potential donors. They are investing effort into building new  pathways for engagement, including an opportunity to convert 2022 first-time donors into monthly donors. 

Solicitations will be organized around International Safe Abortion Day, Giving Tuesday, and their end of year campaign with consistent messaging that weaves education and awareness together with a donation ask. 

Under this project, MSFC wants to double their recurring monthly donors from 80 to 160 and grow revenue. 

Founded by medical students in 1993 as a response to the almost complete deficit of abortion education in their medical training, Medical Students for Choice, a 501c3 nonprofit,has filled a unique niche in the abortion rights movement. We work to ensure that medical students and trainees are educated about all aspects of reproductive health care, including abortion. 

This project is currently in progress; final results will be shared in a case study at a later date.