Poder Latinx is a civic and social justice organization dedicated to building and strengthening the...
Vot-ER: Building a donor stewardship program
Vot-ER is a nonprofit organization that develops nonpartisan civic engagement tools and programs for every corner of the healthcare system — from private practitioners to medical schools to hospitals. With their first grant from Progressive Multiplier, Vot-ER identified sources and strategies for creating a small-dollar donor list. To continue to build their donor program, they are investing their second grant in soliciting current donors and seeking new ones by placing lead-generating ads.
Vot-ER is building a stewardship program to maintain donor relationships that will also serve to engage new leads and convert them to sustaining donors. To initiate this project, they audited their customer relationship management (CRM) system and developed protocols around data collection, management, and reporting. To better target potential donors, they segmented their constituents into tiered giving lists for solicitation.
Vot-ER hired a digital fundraising consultant, who conducted a landing page and past paid ads audit. With the consultant’s services, they are working to build a comprehensive digital engagement and fundraising program with highlighted goals and metrics for program-based giving. They will also create a fundraising funnel utilizing test email and ad messaging for Vot-ER audiences.
This program will create engagement opportunities for healthcare providers who are unable to participate in voter registration and civic engagement programs, further diversifying funding channels for the organization. In addition, having a larger pool of donors, with organized data about their interests and actions, will open up further opportunities for mission engagement.
Vot-ER develops nonpartisan civic engagement tools and programs for every corner of the healthcare system — from private practitioners to medical schools to hospitals. Their work is driven by a community of healthcare professionals, organizers, clinical students, and technologists united by a common vision: healthy communities powered by inclusive democracy.
This project is currently in progress; final results will be shared in a case study at a later date.