In 2017, a group of progressive thought leaders¹ came together to explore what nonprofits needed to scale revenue generation and become more self-sustaining. This group included former Greenpeace USA CEO Phil Radford, a lifelong organizer who led Greenpeace’s growth into one of the largest (c)(4)s in the environmental movement by investing in its independent revenue generation. At the conclusion of this exploration², Phil was asked by Rob Stein, founder of the Democracy Alliance, to start Progressive Multiplier and solve for what the research established:

• Small and mid-sized groups often do not know how to start earning revenue beyond institutional philanthropy.  They need basic revenue generation training and supporting infrastructure.
• Some mid-sized and most larger organizations surveyed are running revenue generation experiments but lack adequate funding to grow these efforts. 
• Financing (i.e., loans) to scale successful revenue generation programs is practically non-existent. For large programs, this means millions in revenue are going unrealized.
• Few groups are maximizing ways to generate revenue across their (c)(3) and (c)(4) entities, and none surveyed possessed the tools to compliant fund (c)(4) revenue generation with (c)(3) investment.
• Revenue generation successes are not widely shared and adopted, leaving collective learning unharnessed for the progressive movement.