Fee-For-Service Cultural Experiences

Latino Outdoors inspires and engages Latino communities in outdoor recreation, conservation, and environmental education. They embrace culture and family as integral parts of the outdoor narrative, ensuring Latino history, heritage, and leadership receive recognition and value. Founded in 2013, the organization has rapidly expanded from a California-based initiative to a national movement, actively addressing the underrepresentation of Latinos in the outdoor space.

Here’s the plan:

Latino Outdoors wants to replicate its successful Oakland model across the country, an innovative approach that centers on a fee-for-service model targeting land agencies, designed to provide meaningful outdoor opportunities to the Latino community. This strategy serves a dual purpose: increasing unrestricted revenue and expanding its national footprint.

To achieve this:

They're capitalizing on their existing strengths, including a dedicated development associate for individual giving and a development manager to support fee-for-service contracts, implementing a multi-faceted approach:

They're developing an email series targeting land agencies, introducing their unique offerings and value proposition. The team has also created comprehensive materials and pitch decks to support their outreach efforts, ensuring a professional and compelling presentation to potential partners.

Simultaneously, Latino Outdoors is expanding its digital brand presence. By leveraging social media platforms, they aim to attract new participants for their fee-for-service programs, creating a cycle of engagement and growth.

Latino Outdoors projects raising $170,000 through this initiative over the next three years. With an impressive expected return on investment of 3.8:1, they're not just growing—they're thriving.

If executed in alignment with our mission, an independent revenue generation initiative would increase Latino Outdoors' financial resilience and allow us a greater degree of latitude in advancing our mission and programmatic priorities

Vanessa Herrera, Development Manager, Latino Outdoors

This initiative is made possible through a partnership with the Schmidt Foundation's N2 11th Hour Project.