New Look, Bold Moves: A Strategic Evolution

It’s no secret we’ve opened a new chapter at Progressive Multiplier.  We took time to reflect and define how we needed to evolve after our first five years of supporting independent revenue generation projects in the movement.  We responded with a new approach to our programs, and updated how we’re staffing our work.  We’re changing how we organize financial capital and playing a role in the sea change we believe is imperative for the full progressive ecosystem.  And now, we’re ready to reflect this full evolution in our brand identity. 

Progressive Multiplier’s updated brand identity represents our position as a movement builder and megaphone for the stories of the movement groups we work with and how independent revenue is helping them thrive.  Five years ago, Progressive Multiplier came to the scene committed to radically scaling independent revenue generation within the progressive movement to supercharge our collective impact.  That was reflected in our brand - primary colors, edgy illustrations, and many grantmaking ROI data in our stories.  The refreshed brand identity focuses on elevating the stories behind the ROI for movement groups and the impact those results have created.

Our new look - featuring a vibrant color palette, fresh icons for our new programs, and a focus on accessibility -  captures our renewed energy and focus. This new brand identity celebrates the dynamic partnerships and innovative work we’re advancing with movement groups and with the help of our funders. Our updated look represents our commitment to driving impactful change and driving towards a future filled with power and possibility for the progressive movement.

What’s new?

Our refreshed color palette is a reflection of the vibrant work we do. The primary colors - bright blue, dark orange, and midnight represent the energy, urgency, and depth of our work. Each color was selected to create strong, visually accessible contrast.

We have applied that bright blue to our logo, reflecting hope and possibility for the movement.

We’re also excited to introduce new pages to our website, designed to better support movement groups and partners seeking to build financially sustainable movements. With a revamped section for movement groups, we're making it easier to understand our unique approach to grantmaking, which emphasizes collaboration, innovation, and tailored support for revenue generation. Our evolution is still in progress, and we’ll be to announcing our full website launch, including The Convergence, in November. Stay tuned!